Developed the App Store & Google Play Store Optimisation Strategy, Acquisition & Social Media Strategies for dua.com, driving user acquisition and engagement across key platforms by thoroughly analysing customer personas & journeys. Developed email account & push notifications for retention.

Directed digital marketing initiatives, including the launch of gentli.com in three countries, focusing on product filtering design and user experience improvements.

By integrating cohesive imagery, engaging narratives, and intuitive structure, I created a seamless user journey that highlights the cultural connection to yoga while ensuring an immersive experience for the audience. Received the Graphic Design  in the "Designing for Good" category in Graphic Design USA, New York. 

applied UI/UX principles to design characters and environments that enhance narrative engagement for the 'Women's Network' . By focusing on user empathy, I crafted relatable characters that resonate emotionally with the audience. These elements work cohesively to guide the audience through a seamless visual journey over a series of animations.